Reliable wet retroreflectivity, when drivers need it most.

Pavement markings by day, lifelines by night.

Did you know that on average, we only do 25% of our driving at night, yet 50% of traffic deaths happen after dark?1 Not to mention that when you add rain, the chances of getting into a crash increase?

That’s why the kind of pavement markings you choose matter. Non-wet retroreflective markings don’t reflect light back to drivers at night when covered with rainfall, making them virtually disappear. But it doesn’t have to be that way— there is a solution available today that allows drivers to see markings in dark and rainy conditions.

This eBook will help you understand the benefits of wet continuous retroreflective pavement markings versus sticking with standard markings—and how at the end of the day, the choice is clear and the time to act is now.